Today, we are excited to be able to announce the latest news from the Amethyst Sky studio.
This coming year we will be involved in several fabulous Arts, Craft, Vintage and Handmade fairs, not least of which will be the 'Summer On The Lawn' event, which is taking place at Bletchley Park on 3rd and 4th of August 2013!
We have been excitedly (and a little nervously) taking stock of all of the items that we have - both those for sale and those currently in production - and talking with our sister company Cerulean Sky Ltd (who are helping to organise the event!) about the marketing side of things.
The last fair we took part in was held at Milton Keynes Museum and covered 3 weekends in the run up to Christmas 2012. This event was a great success and, as you can probably imagine, the amount of visitors that the location attracted also brought many people to our stall.
The Christmas Craft Fair which is held there each year offers unique, handmade Christmas gift ideas for anyone looking for that special something that is a 'little bit different'. It seems though that last year, due to increased promotion of the event, the expected footfall at the venue was slightly underestimated, which was great!
However, this event seriously depleted our stock to the point where demand almost outstripped our supply.
This is an enviable position to be in to say the least, and we were astonished by the amount of sales we were making. Luckily, we were able to create more pieces during the event as we had already decided to make this event our priority for these 3 weeks, and had no other clients work or commission pieces booked in.
Having discussed the upcoming Bletchley Park event with our marketing team, it has come to light that the expected footfall at Summer On The Lawn is expected to be somewhere in the region of 2.5 to 3 thousand people over the whole weekend.
This is fantastic, and not entirely unexpected since the venue is so fabulous and attracts many visitors, for varying reasons, all year round. However, this has presented us with a few small - and lovely - problems. How much stock do we need? and, how much should we take with us?
As a result, we are furiously working on new pieces to add to our summer collection, and putting extra effort in to completing works currently in progress. We have given ourselves some quite ambitious deadlines and goals for the next couple of months.This is so much easier cope with when you are as filled with excited anticipation as we are, and love to engage in the work that you do!
Cerulean Sky Ltd have also informed us that, along side the Arts, Crafts and Handmade goods on sale at the event, there will also be a farmers market, children's entertainment, re-enactors and demonstrations of Heritage artisan crafts by local practitioners. So if you are looking for a great family day out in the summer holidays, look no further!
One of the other participants this year will be Nick Packham, a local Smithy who is well know to us at the Amethyst studio. He will be demonstrating his blacksmithing skills for visitors and will be selling some of his fabulous sculptural work - you can see some of his pieces here: http://www.ngp-artist-and-blacksmith.co.uk
(Nick is also an assistant curator of the Tecton Gallery in Milton Keynes - go check it out if you can, you won't regret it!) http://www.tectongallery.com
If you are interested in booking a stall at the event, either for your own crafts or for your produce, get in touch with our marketing team at:
http://www.cerulean-sky.co.uk - they will be able to send you more information and an application form to book yourself a stall!
You can follow us on twitter via @AmethystSkyArts, where we will also be posting updates and promoting our new pieces whenever possible.
Look our for updates and more information about the event on the Bletchley Park website too:
http://www.bletchleypark.org.uk/calendar/event_detail.rhtm?cat=special&recID=680644
Most importantly - if you can - do come long to the event, we would love to meet you.
P
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